Best AI Visibility Tools: AI Search and AI Overviews Trackers Ranked

Profound is the category leader for big brands. It runs large prompt sets every day across up to nine answer engines, including ChatGPT, Google AI Overviews, AI Mode, Gemini, Claude and Copilot, and shows how often you are named, how you are described, which sources the AI cites and where competitors win. Extra modules cover ChatGPT Shopping, AI crawler visits to your site (Agent Analytics) and estimated prompt volumes. Its AI Marketer agents then draft or refresh content to close the gaps.

Money is not a worry for the vendor: Profound raised $180 million at a $1.8 billion valuation in September 2026. The catch is access. Outside the free 7-day trial, which uses a preset prompt list you cannot edit, everything is custom-priced Enterprise, and agents cost extra credits. That puts it out of reach for most small teams.

Pick it if you are an enterprise or large agency that needs broad engine coverage, API exports and tools that act on the data. Skip it if you have a small budget or only need to check a few dozen prompts; Peec AI, SE Visible or Otterly.AI cover that for under $200 a month.

Semrush is the easiest pick if you already live in an SEO suite. The AI Visibility Toolkit gives an AI Visibility Score for any brand, competitor gap reports, sentiment and narrative analysis (Brand Performance) and daily Prompt Tracking in ChatGPT and Google AI Mode. Prompt Research works like keyword research for AI, with topic volume, difficulty and intent. Because it sits next to rank tracking, site audits and backlink data, you can see both halves of search in one login.

The standalone toolkit costs $99 a month per domain with only 25 tracked prompts, which is poor value on its own ($3.96 per prompt). The Semrush One bundles are better: 50 to 200 daily prompts plus the full SEO toolkit from $199 a month. Coverage stops at five engines unless you buy the custom Enterprise AIO tier, and extra seats and domains add up fast.

Pick it if you want AI visibility alongside keyword, technical and competitor SEO data. Skip it if you only need AI tracking; dedicated tools track more prompts per dollar. See how it fits the wider suite in our best AI for SEO ranking.

Peec AI does one job well: it runs your prompts every day in the AI models you choose and turns the answers into clear visibility, position, sentiment and source reports. Its source data is a strength. It separates brand mentions from citations and groups cited domains by type (your own site, editorial, reference, user-generated), so you can see whether you need better pages, more press or more forum presence. An Actions page ranks what to do next, and higher tiers add multi-country tracking and Looker Studio reports.

Pricing is fair for a dedicated tool at roughly €1.70 per prompt a month on Starter, and every plan has unlimited users. The limits: self-serve plans track only three models, so full coverage means add-ons or Enterprise, and Peec does not list prices clearly on its own page, so confirm the current rate in the trial.

Pick it if you want a focused, easy AI search tracker for a brand or a handful of clients. Skip it if you need content creation built in (Profound, AthenaHQ) or classic SEO data (Semrush, Ahrefs).

Brand Radar takes a different approach from most trackers. Instead of only running the prompts you write, Ahrefs turns real search queries from its keyword database into natural questions and runs more than 450 million of them through AI platforms. You can look up any brand, see its share of AI mentions against rivals, and find the pages AI engines cite, without writing a single prompt. For market research and competitor analysis, nothing else here has that breadth.

The weak spots are freshness and cost clarity. The big index is re-tested monthly, not daily, so it shows trends rather than day-to-day moves. Daily tracking of your own prompts comes through check-based packages, which are cheap per check ($50 for 2,500) but take some maths to plan. Full access to every AI index is a paid add-on that reviewers put at up to $699 a month.

Pick it if you already use Ahrefs or want to size up a market and competitors fast. Skip it if you mainly need daily tracking of a fixed prompt list; Peec AI or SE Visible are simpler.

SE Visible is SE Ranking's standalone AI visibility tracker, and it wins on value. The $99 Basic plan tracks 200 prompts every day across five engines: ChatGPT, Gemini, Google AI Mode, Perplexity and AI Overviews. That is about $0.50 per prompt a month, a quarter of what most rivals charge, and about 30,000 analysed answers a month. You get brand visibility, competitor share, sentiment and the sources AI engines cite, and you can track several brands or clients in one account.

It is newer and simpler than the leaders. Several features, including query fan-out analysis, local AI visibility and deeper sentiment tracking, were still marked "coming soon" in September 2026. Claude, Copilot and Grok are not tracked, and there is no API listed for the standalone product. Recommendations are basic compared with Profound or Scrunch.

Pick it if you want broad daily tracking on a small budget, or you run an agency with many small clients. Skip it if you need Claude or Copilot data, an API or built-in content workflows.

Scrunch pairs tracking with fixes. It monitors your prompts by persona and funnel stage, shows citations and query fan-out (the extra searches an AI runs behind the scenes), and audits your site for problems that stop AI crawlers from reading it. Its Agent Experience Platform (AXP), on Enterprise, serves a clean, machine-readable version of your pages to AI bots, which is a real differentiator for sites heavy on scripts.

The Core plan at $250 a month is a reasonable test drive: 125 prompts (about $2 each), five site audits and five users. But Core tracks only four engines in one country, and Gemini, Claude and AI Mode need Enterprise. That makes the self-serve plan narrower than Peec AI or SE Visible at a higher price.

Pick it if your site is complex and you suspect AI crawlers miss your content, or you want persona-level tracking. Skip it if you need wide engine coverage on a mid-market budget.

Evertune treats AI visibility as a statistics problem. Because AI answers change from run to run, it asks each question many times per model and reports averages, which gives steadier numbers than a single daily check. With 11 models, global languages and 100,000 tracked prompts on the Pro plan, it is built for brand, media and category-level questions: how do the models see us, which attributes do they link to us, and which sources shape that view?

It is also moving into activation, with 25 AI-optimised articles a month and an AI retargeting product that links to advertising. The trade-offs: the $800 entry price, a demo-led sales process and a model-level approach that leans on API sampling. API answers can differ from what people see in the ChatGPT or Perplexity apps, so check how your plan collects data.

Pick it if you manage a consumer brand and want robust perception data across many models and markets. Skip it if you want a cheap self-serve tracker or tight links to SEO workflows.

AthenaHQ combines tracking with advice. It shows prompt-level answers, cited sources and competitor gaps, estimates how often people ask AI about a topic, and gives content recommendations, with an AI agent to help act on them. Enterprise coverage is wide at 11 models, including Claude, Grok, DeepSeek, Meta AI and Mistral.

The credit model needs care. Starter's 3,600 credits equal 3,600 AI answers a month, so 24 prompts on five engines every day uses it all. That makes the $295 price about $12 per daily-tracked prompt, far above Peec AI or SE Visible, unless you track weekly. API access is an extra add-on, and AI Mode and Claude need Enterprise.

Pick it if you want a guided tool that turns gaps into content ideas and you can live with weekly checks on Starter. Skip it if you need many daily prompts or API access on a mid-size budget.

Otterly.AI is the cheapest serious way to start. For $29 a month you track 15 prompts every day in ChatGPT, Google AI Overviews, Perplexity and Copilot, see which brands and sources appear, and compare yourself with competitors. Every plan includes unlimited users and 50+ countries, and Standard adds API and MCP access, AI crawler analytics and GEO audits that check whether a page is easy for AI to cite.

The price per prompt is steady at about $1.90 up to Standard, but it climbs once you add engines. Google AI Mode, Gemini and Claude are paid add-ons, and Claude can cost up to $439 a month on bigger plans. Analysis is simpler than Peec AI's, and recommendations are light.

Pick it if you want to measure AI search visibility this week without a contract. Skip it if you need all major engines in one price, or you already pay for Semrush One or SE Ranking, which include similar tracking.

Rankscale is a flexible, low-cost tracker from Germany. Instead of a fixed prompt count, you buy credits and choose which engines and how often to check each search term, from hourly to monthly. That lets you track many engines, including Claude, DeepSeek, Mistral and Grok, on a small budget, and spend more checks on the prompts that matter. It also shows query fan-out, shopping cards and sponsored ads inside ChatGPT, AI Mode and Copilot.

The credit model is flexible but harder to plan, and Rankscale explains less about sampling and variance than the leaders. Reporting and recommendations are simpler, and it is a small company, so check support and data history before you commit an agency's clients.

Pick it if you want broad engine coverage for $20 to $99 a month and like tuning schedules yourself. Skip it if you need guided recommendations, enterprise security or predictable fixed billing.

Conductor is a long-running enterprise SEO platform that has added AI search tracking. Its AI Search Performance module tracks mentions and citations by persona and intent, ties sentiment to the sources behind it, measures AI referral traffic and conversions, and monitors AI bot crawls. The best part is the workflow: you can jump from a gap straight into Conductor Creator to write or fix content, and push data into BI tools or internal AI agents via API and MCP.

Conductor openly collects data API-first, which it says is more stable and compliant than scraping. The downside is that API answers can differ sharply from what users see in the apps; one 2026 study by Surfer found only 24% brand overlap in ChatGPT between the two methods. Pricing is custom and aimed at large companies.

Pick it if you already use Conductor or need AI visibility wired into enterprise content operations. Skip it if you want interface-level data or a self-serve price.