Author & reviewer

Aravind Sreekumar

Growth Marketing Manager, B2B SaaS

Aravind Sreekumar is a B2B SaaS growth marketer who works on demand generation, account-based marketing and SEO. He was Growth Marketing Manager at Way.com from 2024 to 2025. Before that, he was a Senior SEO/SEM Specialist at TCN in Chennai. He started at Spacemen Digital in 2020 as a digital marketing executive and SEO analyst and stayed until 2022. He studied at Sree Chitra Thirunal College of Engineering. He reviews AI tools for demand generation, ABM and paid search and judges them by the pipeline they produce, not by vanity metrics.

Best placed to review: AI demand-generation and ABM toolsSEO/SEM platformsMarketing automation

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