Pictory Pricing (2026): Plans, Costs and Free Trial
Pictory has no free plan, just a 14-day trial. Paid plans are Starter at $29 a month or $25 billed yearly, Professional at $59 a month or $35 billed yearly (a limited offer), and Team at $199 a month or $119 billed yearly for 3 or more users. Enterprise is custom. Each plan sets video minutes, ElevenLabs voice minutes, brand kits and AI credits.
Starter suits one person turning blogs or scripts into videos. Professional adds custom avatars, voice cloning and much bigger allowances, and Team adds a shared workspace. Yearly billing saves up to 40%.
Prices checked 25 September 2026 on Pictory's official pricing page. Prices are in US dollars unless stated and can change at any time.
Pictory plans and prices
Free Trial
- 15 video minutes
- Videos up to 5 minutes long
- Edit recordings up to 60 minutes and 1 GB
- 50 AI credits
- 1 brand kit
- Ends after 14 days
- No watermark-free export listed; that is a paid-plan feature
Starter
- 200 video minutes a month (2,400 a year on yearly billing)
- 60 ElevenLabs voice minutes a month (720 a year on yearly billing)
- 100 AI credits a month (1,200 a year on yearly billing)
- 5 GB storage, 1 brand kit
- 5 million Getty Images and Storyblocks videos
- No watermark; auto-sync of uploaded voiceovers
- Basic AI tools only
- No custom avatars or voice cloning
Professional
- 600 video minutes a month (7,200 a year on yearly billing)
- 120 ElevenLabs voice minutes a month (1,440 a year on yearly billing)
- Unlimited standard voices in 7 languages
- 500 AI credits a month (12,000 a year on yearly billing)
- 20 GB storage, 5 brand kits, 18 million stock videos
- Custom avatars, voice cloning, advanced AI tools, video summaries
Team
- 1,800 video minutes a month (21,600 a year on yearly billing)
- 240 ElevenLabs voice minutes a month (2,880 a year on yearly billing)
- 2,400 AI credits a month (28,800 a year on yearly billing)
- 100 GB storage, 10 brand kits
- Shared team workspace
- Professional onboarding and team training
Enterprise
- Custom minutes, storage and AI credits
- Unlimited brand kits
- Pictory Central hosting with AI chapters, quizzes, CTAs and SCORM export
- Single sign-on and a dedicated success manager
- Custom templates and done-for-you video creation
Is there a free plan?
Pictory has no permanent free plan. The 14-day free trial gives you 15 video minutes, videos up to 5 minutes long, editing of recordings up to 60 minutes, 50 AI credits and one brand kit. Pictory lists watermark-free export as a paid-plan feature, so treat trial videos as tests. When the trial ends you need a paid plan to keep creating.
What you will actually pay
Worked examples using the published prices above.
| Scenario | Cost | How we got there |
|---|---|---|
| Solo marketer on Starter, billed yearly | $300/year | $25 x 12 = $300, with 2,400 video minutes and 720 ElevenLabs minutes for the year. |
| Trying Starter month to month for 3 months | $87 | $29 x 3 = $87. After that, yearly billing ($300) is cheaper than 12 monthly payments ($348). |
| Course creator on Professional, billed yearly | $420/year at the current offer | $35 x 12 = $420. At the monthly price, a year costs $59 x 12 = $708. |
| Team of 3 on Team, billed yearly | $1,428/year | $119 x 12 = $1,428 for 3 users, about $40 per user a month. |
Pictory pricing compared with rivals
| Tool | Paid plans from | Free plan | Note |
|---|---|---|---|
| Pictory | $25/month billed yearly, or $29 month to month (Starter) | No: 14-day free trial with 15 video minutes | The tool on this page |
| InVideo AI | $9 per seat/month (Basic) | Small weekly credit allowance plus a free manual editor | Cheaper to start and more generative models, but credits drain fast. |
| Synthesia | $29/month, or $18 billed yearly (Starter) | Up to 10 minutes of video a month; no downloads | Better for avatar-led training videos. |
| HeyGen | $29/month, or $24 billed yearly (Creator) | Up to 3 one-minute videos a month, watermarked | Stronger avatars and video translation. |
| VEED | $12/user/month billed yearly (Creator) | Free plan: 720p exports with a watermark | Better for editing your own footage and subtitles. |
| Descript | $16/month billed yearly, or $24 monthly (Hobbyist) | 60 media minutes a month, 720p with a watermark | Better for editing recorded talking-head video and podcasts. |
Yes, for people who turn written content into video every week. Starter at $25 a month billed yearly gives one person 200 video minutes a month on average, licensed stock and ElevenLabs voices, which is enough for several blog-to-video or slide-to-video projects a week. Professional's current $35 yearly price is good value if you want your own voice or custom avatars.
It is poorer value if you mainly want AI-generated visuals, because credits are thin, or if you edit your own footage, where VEED or Descript cost less and do more. InVideo AI is cheaper to start but far harder to budget. See our Pictory alternatives page for more options.
Monthly vs yearly billing
| Plan | Month to month | Billed yearly | Yearly total | Video minutes | AI credits |
|---|---|---|---|---|---|
| Starter | $29 | $25/month | $300 | 200/month or 2,400/year | 100/month or 1,200/year |
| Professional | $59 | $35/month (offer) | $420 | 600/month or 7,200/year | 500/month or 12,000/year |
| Team (3+ users) | $199 | $119/month | $1,428 | 1,800/month or 21,600/year | 2,400/month or 28,800/year |
Prices in USD from Pictory's pricing page on 25 September 2026. Pictory says yearly billing saves up to 40%, and annual plans include a consultation with one of its video experts.
Pictory API pricing
The Pictory API is sold separately for businesses that want to automate video creation, for example from Make, Zapier or n8n. API Self-Serve costs $79 a month billed yearly, with 7,200 video minutes and 1,440 ElevenLabs minutes a year, or $99 month to month with 600 video minutes and 120 ElevenLabs minutes a month. Extra API credits cost $49 for 120. API for Enterprises has a one-time setup fee and bills the minutes you actually use.
- Use the 14-day trial on a real project, such as one blog post and one slide deck, before choosing a plan.
- Pay yearly once you know Pictory fits: Starter drops from $348 to $300 a year, and Professional from $708 to $420 at the current offer.
- Lock in the Professional yearly offer only if you need voice cloning or custom avatars; otherwise Starter covers most blog-to-video work.
- Record your own voiceover instead of spending ElevenLabs minutes on long training videos.
- Ask about the Team plan if three people would each need Professional: $119 a month billed yearly covers 3 users.
Jargon explained
- Video minutes
- Pictory's main allowance: the minutes of video you can create or process each month or year on your plan.
- AI credits
- A separate allowance for generative extras such as AI images, AI video clips and avatar video.
- Script-to-video
- Turning written text into a video automatically by adding matching footage, a voiceover and captions.
- SCORM
- A standard file format for online courses, so a video with quizzes can be loaded into a learning management system.
- Voice cloning
- Creating an AI copy of your voice from a sample, so the tool can narrate new scripts in your voice.
Frequently asked questions
How much does Pictory cost?
Starter costs $29 a month or $25 billed yearly, Professional $59 a month or $35 billed yearly (a limited offer), and Team $199 a month or $119 billed yearly for 3+ users. Enterprise is custom.
Does Pictory have a free plan?
No. It has a 14-day free trial with 15 video minutes, videos up to 5 minutes and 50 AI credits. After that you need a paid plan.
What are Pictory AI credits?
AI credits pay for generative features: AI Studio images, AI video clips and avatar video. They are separate from video minutes. Monthly Starter includes 100 a month, about 1 minute of generated video.
Is Pictory's Team plan per user?
The Team plan is sold for 3 or more users at $199 a month or $119 billed yearly, with pooled allowances such as 1,800 video minutes a month. For 10 or more users, Pictory points you to Enterprise.
Does Pictory offer an API?
Yes, as a separate plan: API Self-Serve costs $79 a month billed yearly or $99 month to month. Enterprise API pricing is custom.
Sources
Every fact on this page comes from public information. Vendor figures are labelled as vendor claims.
- Pictory pricing (Pictory)
- Pictory API pricing (Pictory)
- Pictory 2.0 just made AI video creation smarter (Pictory)
- Pictory launches AI Studio with text to image and prompt to video (Pictory)
- Pictory 2.0 completes end-to-end AI video solution (Yahoo Finance (press release))
- About Pictory (Pictory)
- How to change the video format and resolution? (Pictory Help Center)
- Pictory reviews (Capterra)
- Pictory reviews (Trustpilot)
- invideo pricing (invideo)
- Synthesia pricing (Synthesia)
- HeyGen pricing (HeyGen)
- VEED pricing (VEED)
- Descript pricing (Descript)
- Clipchamp pricing: free and premium (Microsoft)
- Microsoft 365 plans compared (Microsoft)