Adobe Firefly Pricing (2026): Plans, Credits, Free Tier
Adobe Firefly has a free tier and four paid plans: Standard $9.99, Pro $19.99, Pro Plus $49.99 and Premium $199.99 a month. They include 2,000, 4,000, 10,000 and 50,000 generative credits a month, plus unlimited standard image generations. Until 21 October 2026 Adobe is also cutting Pro Plus and Premium by 30% for the first year. These are Adobe's US prices on 25 September 2026.
Most people should pick Firefly Pro. For $10 more than Standard it doubles the credits and adds Adobe Express Premium and Photoshop on the web and mobile. If you already pay for Creative Cloud Pro, you already get 4,000 credits and unlimited standard generations, so you probably need no Firefly plan at all.
Prices checked 25 September 2026 on Adobe Firefly's official pricing page. Prices are in US dollars unless stated and can change at any time.
Adobe Firefly plans and prices
Free
- A limited number of free generations each day across image, video and audio
- A curated set of models, currently including Nano Banana and Luma Ray3.14
- Limits refresh daily
- Adobe does not publish the exact daily numbers
- No unlimited standard generations
Firefly Standard
- 2,000 generative credits a month for premium features and partner models
- Unlimited standard image and vector generations
- Up to 20 five-second videos, 200 sound effects or 100 minutes of music (all from the same credits)
- Unlimited access to Firefly Boards
- No Adobe Express Premium or Photoshop web and mobile
- Credits reset monthly and do not roll over
Firefly Pro
- 4,000 generative credits a month
- Unlimited standard generations
- Adobe Express Premium
- Adobe Photoshop on web and mobile (full access)
- Adobe Fonts; up to 40 five-second videos from credits
- Photoshop is web and mobile only, not the desktop app
Firefly Pro Plus
- 10,000 generative credits a month
- Everything in Pro
- Up to 100 five-second videos from credits
- First-year promotion with unlimited generations on select image and video models
- The discount and unlimited promotion last the first year only
Firefly Premium
- 50,000 generative credits a month
- Unlimited access to the Firefly Video Model in Generate Video
- Video jobs keep queuing in the background after credits run out (up to 20 at once)
- Everything in Pro Plus
- Queued videos after the credit limit have no promised completion time
Firefly Pro, Pro Plus and Premium for teams
- The same monthly credits as the matching individual plans (4,000, 10,000 or 50,000)
- Business admin tools and support
- Annual commitment
Creative Cloud Pro (includes Firefly)
- 20+ apps including Photoshop, Illustrator and Premiere
- 4,000 generative credits a month for premium features
- Unlimited standard generations
- Adobe showed $34.99 a month for the first 3 months on 25 September 2026
Creative Cloud Standard and single-app plans
- 25 generative credits a month for new subscribers since 17 June 2025
- Access to standard and premium features, paid from those credits
- Too few credits for regular AI work; add a Firefly plan
Is there a free plan?
Anyone with a free Adobe account gets a limited number of free generations each day across image, video and audio, on a curated set of models that currently includes Google's Nano Banana and Luma's Ray3.14. The limits refresh daily, but Adobe does not publish exact numbers and says they can change. Free users do not get unlimited standard generations. It is enough to test Firefly, not to rely on it for client work.
What you will actually pay
Worked examples using the published prices above.
| Scenario | Cost | How we got there |
|---|---|---|
| Solo creator on Standard making Nano Banana 2 images | $9.99/month | 2,000 credits / 20 credits per Nano Banana 2 image = 100 partner-model images a month, plus unlimited standard generations. |
| Freelancer who also needs Express and Photoshop on the web | $239.88/year | Firefly Pro at $19.99 x 12 = $239.88. Buying Express Premium ($9.99 in Adobe's US App Store listing) and Firefly Standard ($9.99) separately costs $19.98 a month with half the credits. |
| Design team of 5 on Firefly Pro for teams | $1,199.40/year | 5 x $19.99 = $99.95 a month on an annual plan billed monthly; $99.95 x 12 = $1,199.40. |
| Video creator on Pro Plus in the first year | $419.64/year | $34.97 x 12 = $419.64 with the launch discount. 10,000 credits / 100 credits per second = 100 seconds of 1080p Firefly video a month. At the $49.99 list price the year would cost $599.88. |
Adobe Firefly pricing compared with rivals
| Tool | Paid plans from | Free plan | Note |
|---|---|---|---|
| Adobe Firefly | $9.99/month (Firefly Standard, 2,000 credits) | Yes, limited free generations each day | The tool on this page |
| Midjourney | $10/month (Basic) | No | 3.3 Fast GPU hours a month; unlimited Relax images from the $30 Standard plan; no API. |
| Canva | $18/month or $144/year (Pro) | Yes, up to 20 AI uses a month | A design editor first; Pro allows up to about 200 Premium AI uses a month. |
| ChatGPT | $8/month (Go) | Yes, a small image allowance | GPT Image 2.5 leads the Arena board; Plus at $20 suits regular image use. |
| Google Gemini | $4.99/month (Google AI Plus) | Yes, a daily image quota | Nano Banana 2 directly from Google, without spending Firefly credits. |
| Leonardo.Ai | $12/month (Essential) | Yes, 150 fast tokens a day | 8,500 fast tokens a month; many models and presets. |
| Ideogram | $15/month billed yearly, or $20 monthly (Plus) | Yes, weekly slow credits for eligible accounts | 1,000 priority credits a month; strongest for text in images. |
Firefly Pro at $19.99 a month is good value if you use Adobe Express or Photoshop, and poor value if you do not. Its credits are the same as Creative Cloud Pro's, and it bundles two apps that cost money on their own. Standard at $9.99 makes sense if you mainly generate images, because standard generations are unlimited and 2,000 credits cover occasional partner-model or video work.
Pro Plus and Premium only pay off for heavy video users, and the current discounts end after a year. If you just want top-quality images, going direct is cheaper: Gemini is free for light use and ChatGPT Go costs $8 a month.
Firefly plans vs Creative Cloud plans
Every Creative Cloud plan includes some generative credits, but the amounts vary a lot. Figures below are from Adobe's generative credits FAQ on 25 September 2026, for people who subscribed on or after 17 June 2025.
| Plan | Monthly generative credits |
|---|---|
| Creative Cloud Pro | 4,000 for premium features, plus unlimited standard |
| Firefly Standard / Pro / Pro Plus / Premium | 2,000 / 4,000 / 10,000 / 50,000, plus unlimited standard |
| Photography 1TB | 1,000 |
| Firefly mobile and web plan | 750 |
| Adobe Express Premium | 250 |
| Lightroom | 250 |
| Creative Cloud Standard | 25 |
| Single apps (Photoshop, Illustrator, Premiere and others) | 25 (500 if you subscribed before 17 June 2025) |
If you hold several subscriptions, the credits add up. Firefly plan credits work in Photoshop, Illustrator, Premiere, Lightroom and Express as well as Firefly. Apple's App Store also lists a Firefly Mobile subscription at $4.99 a month or $49.99 a year.
How credits are spent
Standard features, such as Generative Fill with Adobe's own models, are unlimited on paid Firefly and Creative Cloud Pro plans. Premium features use credits at different rates:
| Feature | Credits |
|---|---|
| Firefly Image 5 | 10 per image |
| Nano Banana 2 (Google) | 20 at 1K or 2K, 30 at 4K |
| Nano Banana Pro (Google) | 40 per image |
| GPT Image 2 (OpenAI) | 5, 20 or 80 by resolution |
| FLUX.2 | 20 per image |
| Firefly video | 20, 50 or 100 per second at 540p, 720p or 1080p |
| Sound effects | 10 per generation |
| Music | 20 per minute |
Several partner rates are marked by Adobe as limited-time prices. If a generation fails, Adobe says credits are usually refunded within minutes.
- Check whether you already have credits. Creative Cloud Pro includes 4,000 a month, the same as Firefly Pro.
- Take the Pro Plus or Premium first-year discount only if you would still pay the full price in year two, and set a reminder before renewal.
- Generate partner-model images at 1K or 2K and upscale only the winner; Nano Banana 2 costs 20 credits there against 30 at 4K.
- Do routine edits with standard features (unlimited on paid plans) and save credits for partner models and video.
- If you only work on your phone, compare the App Store's $4.99-a-month Firefly Mobile subscription before paying for Standard.
Jargon explained
- Generative credits
- Adobe's tokens for premium AI features. Each plan gets a monthly amount, different features cost different amounts, and unused credits do not carry over.
- Standard vs premium features
- Standard features, such as Generative Fill with Adobe's models, are unlimited on paid plans. Premium features, such as video, audio and partner models, use credits.
- Partner model
- An AI model built by another company, such as Google or OpenAI, that you can choose inside Firefly.
- Content Credentials
- A tamper-evident label attached to a file that records how it was made, including whether AI was used.
- IP indemnity
- A promise that the vendor will cover certain legal costs if you are sued over the content its AI created.
Frequently asked questions
How much does Adobe Firefly cost?
Firefly Standard is $9.99 a month, Pro $19.99, Pro Plus $49.99 and Premium $199.99, with 2,000, 4,000, 10,000 and 50,000 credits a month. There is also a free tier with limited daily generations. Prices from Adobe's US plans page on 25 September 2026.
Is Adobe Firefly included in Creative Cloud?
Yes, but in different amounts. Creative Cloud Pro includes 4,000 credits a month and unlimited standard generations. Creative Cloud Standard and single-app plans include only 25 credits a month for people who subscribed on or after 17 June 2025.
What are Adobe generative credits?
They are tokens you spend on premium AI features, such as video, audio, Firefly Image 5 and partner models, across Firefly, Photoshop, Illustrator, Premiere, Lightroom and Express. Standard features are unlimited on paid Firefly and Creative Cloud Pro plans.
Do Firefly credits roll over?
No. Credits reset to your plan's allowance each month on your billing date, and unused credits do not carry over.
What happens when I run out of Firefly credits?
You can wait for your monthly reset, upgrade to a bigger Firefly plan or add a credit add-on plan starting at 2,000 credits. Paid users keep unlimited standard features, and Adobe does not charge for extra credits unless you buy them.
Is there a free version of Adobe Firefly?
Yes. A free Adobe account gets limited free daily generations across image, video and audio on a curated set of models. Adobe does not publish the exact limits.
Sources
Every fact on this page comes from public information. Vendor figures are labelled as vendor claims.
- Compare Firefly plans (Adobe)
- Adobe Firefly (Adobe)
- Generative credits FAQ (Adobe Help Center)
- Generative credits overview (Adobe Help Center)
- Partner models in Adobe products (Adobe Help Center)
- Creative Cloud plans (Adobe)
- Adobe Firefly delivers new AI audio, video and imaging capabilities at Adobe MAX 2025 (Adobe Newsroom)
- Adobe Firefly expands video and image creation with new AI capabilities and custom models (Adobe Blog)
- Adobe Firefly AI Video & Photo (Apple App Store)
- Adobe Firefly: AI Generator (Google Play)
- Adobe Firefly reviews (Product Hunt)
- Adobe Express: Create Anything (in-app prices) (Apple App Store)
- Comparing Midjourney Plans (Midjourney Docs)
- Canva plans and pricing (Canva)
- ChatGPT pricing (OpenAI)
- Google AI plans (Google)
- Leonardo.Ai pricing (Leonardo.Ai)
- Ideogram plans and pricing (Ideogram)