Ideogram Pricing (2026): Plans, Credits and Free Tier
Ideogram's cheapest paid plan is Plus at $20 a month, or $15 a month billed yearly ($180). Pro costs $60 a month or $42 billed yearly ($504), and Team is $30 per user a month or $20 billed yearly, with a two-user minimum. Plus includes 1,000 priority credits a month, Pro 3,500 and Team 1,500 per user, and every paid plan adds unlimited slow generations. The free plan gives eligible accounts weekly slow credits. Prices are in US dollars, exclude tax and come from Ideogram's pricing page as of September 2026.
Plus suits most freelancers and small businesses. Choose Pro for batch generation from a spreadsheet and three and a half times the priority credits. The API is billed separately, per image.
Prices checked 25 September 2026 on Ideogram's official pricing page. Prices are in US dollars unless stated and can change at any time.
Ideogram plans and prices
Free
- Weekly slow credits for eligible accounts (Google, Apple or Microsoft sign-in)
- Ideogram 4.0 and older models
- Reference and edit tools on slow credits
- Commercial use of your images
- All images are public
- No priority credits; 1 running or queued generation
- No private generation, quality export or batch
Plus
- 1,000 priority credits a month
- Unlimited slow credits
- Private (unpublished) generation and image deletion
- Unlimited character consistency
- Quality export; up to 8 running or queued generations
- Priority credit top-ups from $4
- No batch generation or custom model training
Pro
- 3,500 priority credits a month
- Everything in Plus
- Batch Generation from a spreadsheet (up to 500 prompts)
- Largest queue; up to 32 running or queued generations
- Limited custom model training
Team
- 1,500 priority credits per user a month
- Everything in Plus, plus batch generation
- Central billing, admin and collaboration features
- Owners can buy top-ups for each member
- Billed per seat; each accepted invite adds a paid seat
Enterprise
- Custom credit amount
- Private custom models trained on your visual data
- Volume discounts on the API (billed separately)
- Priority support and legal indemnification
API
- Ideogram 4.0: $0.03 Turbo, $0.06 Balanced, $0.10 Quality per image
- Background removal: $0.01 per image
- Credit purchases of $20, $50, $100 or a custom amount (minimum $1)
- Optional auto-recharge
- Separate from app subscriptions
- Balance capped at $300
- Default limit of 10 requests in flight
Is there a free plan?
Yes, with limits. Free accounts that sign in with Google, Apple or Microsoft get weekly slow credits, and Ideogram says the amount may vary. Slow credits run in a queue whose wait depends on demand, and you can have only one generation running or queued at a time. You can use Ideogram 4.0, and reference and edit tools run on slow credits. Every free image is public in the community feed, and there is no private generation, quality export or batch generation. You may still use your images commercially. It is enough to try a few poster or logo ideas each week, not to run client work.
What you will actually pay
Worked examples using the published prices above.
| Scenario | Cost | How we got there |
|---|---|---|
| Freelancer on Plus, billed yearly | $180/year | $15 x 12 = $180, against $240 on monthly billing ($20 x 12), a saving of $60. At 3 credits per Ideogram 4.0 Balanced image, 1,000 credits cover about 333 priority images a month, plus unlimited slow ones. |
| Designer on Pro, billed monthly | $720/year | $60 x 12 = $720. Paying yearly would cost $504 ($42 x 12), saving $216. |
| Marketing team of 4 on Team, billed yearly | $960/year | 4 users x $20 x 12 = $960, against $1,440 on monthly billing (4 x $30 x 12). The team gets 6,000 priority credits a month (4 x 1,500). |
| Developer generating 2,000 images through the API | $120 | 2,000 x $0.06 (Ideogram 4.0 Balanced) = $120. In Turbo it would be 2,000 x $0.03 = $60. |
Ideogram pricing compared with rivals
| Tool | Paid plans from | Free plan | Note |
|---|---|---|---|
| Ideogram | $15/month billed yearly, or $20 monthly (Plus) | Weekly slow credits for eligible accounts; images are public | The tool on this page |
| Leonardo.Ai | $12/month, or $10/month billed yearly (Essential) | Yes, 150 fast tokens a day | 8,500 tokens a month, many models, video and custom model training. |
| Midjourney | $10/month, or $96/year (Basic) | No free plan | Stronger artistic style but weaker at text; unlimited Relax images from $30 Standard. |
| Adobe Firefly | $9.99/month (Firefly Standard) | Yes, limited daily generations | 2,000 generative credits a month and Photoshop integration. |
| Recraft | $0.08 per vector image (V4.1 Vector API) | Yes, but images are public and not licensed for commercial use | Makes real SVG vectors, which Ideogram cannot. |
Plus at $15 a month billed yearly is good value if you make text-heavy graphics every week. Unlimited slow generations mean you never hit a hard stop, and 1,000 priority credits cover a few hundred fast Ideogram 4.0 images plus some editing. Pay monthly first: there are no refunds, and credits do not roll over.
Pro is only worth it for batch work or if you burn through priority credits on edits. For occasional use, the free plan and ChatGPT's free image allowance may be enough, and for developers the API at $0.03 to $0.10 per image is often cheaper than a subscription.
How Ideogram credits work
Ideogram has two kinds of credits.
- Priority credits come with paid plans and top-ups. They generate straight away and are needed for AI editing and image references.
- Slow credits are unlimited on paid plans and weekly on the free plan. They wait in a queue whose length depends on demand.
When priority credits run out, eligible generations drop to the slow queue automatically; you cannot choose the queue yourself. Cost depends on the model, render speed, number of images and tool. Ideogram's live price list, as of September 2026, charges these credits per image:
| Ideogram 4.0 render speed | Credits per image |
|---|---|
| Turbo | 1.5 |
| Balanced | 3 |
| Quality | 5 |
Top-ups start at $4 and the pack size grows on higher plans. They are used after your monthly credits and expire a year after purchase.
API pricing
The Ideogram API is prepaid and billed separately from subscriptions. You add credit in the API dashboard ($20, $50, $100 or a custom amount from $1, with a $300 balance cap) or turn on auto-recharge.
| Endpoint | Price per image |
|---|---|
| Ideogram 4.0 Turbo | $0.03 |
| Ideogram 4.0 Balanced | $0.06 |
| Ideogram 4.0 Quality | $0.10 |
| Ideogram 3.0 (Turbo to Quality) | $0.03 to $0.09 |
| Remove background | $0.01 |
Prices are from Ideogram's API price list as of September 2026. The default rate limit is 10 requests in flight; volume and enterprise pricing is available on request.
- Subscribe on the web rather than in the iPhone app. Plus Monthly costs $20 on the web against $28.99 through the App Store.
- Start on monthly billing, since there are no refunds, then switch to yearly to save up to 33% once you know your plan fits.
- Queue non-urgent batches in the slow queue after your priority credits run out. Paid plans get unlimited slow generations at no extra cost.
- Draft in Turbo (1.5 credits) and upgrade only final images to Quality (5 credits).
- Buy top-ups instead of upgrading if you run short only now and then. They carry over month to month for up to a year.
Jargon explained
- Priority credits
- Ideogram's paid credits. They generate images straight away and are needed for AI editing. Monthly ones expire at the end of each billing cycle.
- Slow credits
- Credits that run in a slower queue. They are unlimited on paid plans and given weekly to eligible free accounts.
- JSON prompt
- A prompt written as a structured list of elements, each with its own position, text and colours, so the model follows an exact layout.
- Open weights
- The trained model files are published so you can download and run the model yourself. Ideogram 4's licence allows non-commercial use only.
- Raster vs vector
- A raster image is made of pixels and blurs when enlarged. A vector (SVG) image is made of shapes and stays sharp at any size, which is why logos use it.
Frequently asked questions
How much does Ideogram cost?
Plus is $20 a month or $15 a month billed yearly. Pro is $60 or $42. Team is $30 per user a month or $20 billed yearly, for at least two users. Enterprise is custom. The free plan costs nothing.
What is the difference between priority and slow credits?
Priority credits generate immediately and are required for AI editing and references. Slow credits wait in a queue. Paid plans get unlimited slow credits; free accounts get a weekly allowance.
Do Ideogram credits roll over?
Monthly priority credits do not; they expire at the end of each billing cycle. Top-up credits do carry over and stay usable for a year after purchase, even after your subscription ends.
Does Ideogram offer a free trial or refunds?
No. Ideogram offers no free trials or discounts on subscriptions, and payments are non-refundable. Cancel at least five days before renewal to avoid the next charge.
How much does the Ideogram API cost?
Ideogram 4.0 costs $0.03 (Turbo), $0.06 (Balanced) or $0.10 (Quality) per image, and background removal $0.01. The API is prepaid and separate from app plans.
Sources
Every fact on this page comes from public information. Vendor figures are labelled as vendor claims.
- Ideogram plans and pricing (Ideogram)
- Ideogram API pricing (Ideogram)
- Available Plans (Ideogram Docs)
- Frequently Asked Questions (Ideogram Docs)
- Renewals and Billing Cycles (Ideogram Docs)
- Refunds (Ideogram Docs)
- Team Plan (Ideogram Docs)
- Private Generations (Ideogram Docs)
- Available Models (Ideogram Docs)
- JSON Prompting (Ideogram 4.0) (Ideogram Docs)
- Batch Generation (Ideogram Docs)
- Upscale (Ideogram Docs)
- Company (Ideogram Docs)
- API Setup (Ideogram Developer Docs)
- Ideogram 4 (GitHub) (Ideogram)
- Text-to-Image Leaderboard (Arena)
- Midjourney rival Ideogram gets $80M in Series A led by Andreessen Horowitz (VentureBeat)
- Ideogram secures $80 million in Series A funding (Canadian Lawyer)
- Ideogram AI on the App Store (Apple)
- Ideogram reviews (Trustpilot)
- Leonardo.Ai pricing (Leonardo.Ai)
- Comparing Midjourney Plans (Midjourney Docs)
- Adobe Firefly plans (Adobe)
- Recraft API pricing (Recraft)
- Recraft plans and pricing (Recraft)
- FLUX API pricing (Black Forest Labs)